On this episode of the PharmaPodcast, my guest is Tara Cowling, President and Managing Principal at Medlior Health Outcomes Research. Tara is a leader in Real World Evidence, HTA (Health Technology Assessments) and Outcomes Research.
We delve into the pivotal role of Real World Evidence (RWE) in drug reimbursement and market access. Join us as we explore the significance of peripheral services like Patient Support Programs and speciality pharmacies in generating crucial Real World Data and shaping healthcare decisions.
Tara shares invaluable insights on how we can bridge the gap between real-world experiences and compelling Real World Evidence. Together, we'll tackle historical concerns, biases, and data quality issues, discovering innovative ways to overcome these challenges.
Tara Cowling, MA (Oxon), MSc (she/her)
President and Managing Principal
Suite 300 – 160 Quarry Park Blvd SE
Calgary, Alberta T2C 3G3